Applied Behavioural Science in Marketing

Date: 10/07/2021

Time: 3:00PM – 4:30PM

Location: Online via Teams

Marketing is often regarded both as an Art and a Science. However, in reality, Marketing is often practised more like an Art with many assumptions, rather than a Science backed by experimental evidence.

 Applied Behavioural Science in Marketing

Marketing is often regarded both as an Art and a Science. However, in reality, Marketing is often practised more like an Art with many assumptions, than a science-backed by experimental evidence.

Then, Behavioral Science came. Introduced in the 1890s, but the field was only made popular recently by Nobel laureate Professor Daniel Kahneman, through his famous book “Thinking, Fast and Slow” in 2012. Thanks to the widespread of Behavioural Science recently, our Marketing Practitioners now can access and apply Scientific studies into real-life application.

Learning about Behavioural Science, you can understand: the two Systems inside our brain, human’s rule of thumbs when making decisions, human’s biases, and how to design products, services and communication that aligns with humans’ tendency rather than against it.

Date & Time: 3:00PM – 4:30PM, Saturday, 10 July, 2021

Platform: Online via Teams

Language: Vietnamese

Who can join: RMIT alumni, students, and staff

Deadline for registration: 7 July 2021.

𝗢𝘂𝗿 𝘀𝗽𝗲𝗮𝗸𝗲𝗿𝘀:

 

Mr. Tran Thanh Lam, Former Planning Director of Leo Burnett Vietnam. He used to work at Dentsu, Ogilvy and Dentsu Vietnam. He was also an Author of a book about Insight “What the heck is INSIGHT & How to find it?”, an Instructor at AIM Academy and the founder of a Marketing & Advertising Strategy Community “CLB những chiến lược gia củ khoai tây”.

 

 

 

 

Ms. Nguyen Nhu Thach Truc –  Senior Brand Manager of Vinamilk. She was recognized as Vinamilk’s Employee of the Year 2018, participated in the Finals of Vietnam Young Lions 2017 and Spikes Asia 2019. She is currently an Instructor at AIM Academy.

 

 

 

 

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