Consumer Understanding #1
Time: 2:00 PM – 3:30 PM
Location: Online webinar
Insight, one of the most mysterious topics in the world of Marketing & Communication, is the key to unlock customer’s behavior.
What the heck is insight and how to find it?
Insight, one of the most mysterious topics in the world of Marketing & Communication, is the key to unlock customer’s behavior. However, most explanations about insights are either abstract or incomplete, making it hard for beginners to grasp this important concept.
This session attempts to clear the fog around insight: answering the fundamental questions: Why? What? Where? and How to find good insight?
Benefits of Attending
- Clearly understand what an insight is and learn the SECRET to find it in the simplest way
- Learn how to proceed from observation to insight through practical examples
- Pocket practical frameworks, principles and methods
- Interact with the book author of “What the heck is insight and how to find it?”
Who Should Attend?
- Students majored in business, marketing, commerce, communication or those are about to participate in business case competitions
- Anyone starting out or plan to work as a creative, marketer, communication specialist or struggling with what an insight is
- Anyone who seeks a refresher course