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Consumer Understanding #2

Date: 20/06/2020

Time: 2:00 PM – 3:30 PM

Location: Online webinar

Insight, one of the most mysterious topics in the world of Marketing & Communication, is the key to unlock customer’s behavior.

In-depth interview skills to explore insights 101 

Insight, one of the most mysterious topics in the world of Marketing & Communication, is the key to unlock customer behavior. However, most explanations about insights are either abstract or incomplete, making it hard for beginners to grasp this important concept. 

Interviewing people is a great way to explore interesting insights. This session designates to equip you with practical strategies and tactics to conduct consumer’s interviews    

Benefits of Attending 

  • Be aware of common challenges that occur during the interviews 
  • Learn key steps to approach interviewees 
  • Learn tools/techniques/tactics to conduct interviews 
  • Analyze – Simple steps to decode collected information into insights 

Who should attend? 

  • Students majored in business, marketing, commerce, communication or those are about to participate in business case competitions   
  • Future qual researchers, moderators  
  • Anyone starting out or plan to work as a creative, marketer, communication specialist, or struggling to find marketing insights 
  • Anyone who wants to decode different human behaviors