Consumer Understanding #2
Time: 2:00 PM – 3:30 PM
Location: Online webinar
Insight, one of the most mysterious topics in the world of Marketing & Communication, is the key to unlock customer’s behavior.
In-depth interview skills to explore insights 101
Insight, one of the most mysterious topics in the world of Marketing & Communication, is the key to unlock customer behavior. However, most explanations about insights are either abstract or incomplete, making it hard for beginners to grasp this important concept.
Interviewing people is a great way to explore interesting insights. This session designates to equip you with practical strategies and tactics to conduct consumer’s interviews
Benefits of Attending
- Be aware of common challenges that occur during the interviews
- Learn key steps to approach interviewees
- Learn tools/techniques/tactics to conduct interviews
- Analyze – Simple steps to decode collected information into insights
Who should attend?
- Students majored in business, marketing, commerce, communication or those are about to participate in business case competitions
- Future qual researchers, moderators
- Anyone starting out or plan to work as a creative, marketer, communication specialist, or struggling to find marketing insights
- Anyone who wants to decode different human behaviors