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Bread&Butter started with 2 guys with a penchant for travel experiences and exploring sandwich cultures of the world. And we do mean “sandwich cultures,” emphasis on the plural. Have you ever tasted the classic American Reuben, the meat-filled Turkish Pastrami, the tangy-mustard Cuban Medianoche, the creamy French Croque Monsieur, the overpowering Middle Eastern Shawarma? “Banh Mi” is excellent, but how about opening your mind to how endlessly creative the concept of “stuff between two slices of bread” can be? That’s Bread&Butter – faithfully recreating the sandwich wonders of the world, right here in Vietnam.
Who doesn't love someone who can give you a truly great sandwich recommendation?
To be honest, most Vietnamese have limited exposure to global cuisines. Our cities are filled with Japanese sushi chains, Korean fried chicken, Chinese hotpots, and fast food—safe, familiar options that rarely push taste boundaries. There are still very few restaurants that walk the “road less taken”—to encourage us to step out of the “comfort zone” of tastes and try out other types of global cuisine.
That’s where we saw a niche: sandwiches. Not the Vietnamese bánh mì, but iconic international sandwiches. Expats come to our bistro because they find the familiar flavors of their homes. Vietnamese come to our bistro, although not as many as expats, because they dare to open their minds for once to the exotic tastes of the world.
Our biggest challenge remains reaching the Vietnamese audience. The majority of our local customers are either globally exposed or simply curious. But our core strength lies in serving the Thao Dien (District 2) community—a lively mix of expats and globally minded Vietnamese. We've expanded our presence there, supplying food to cafés, bars, and food courts to diversify our customer base.
Bread & Butter isn’t just a bistro; it’s become a social space where expats and tourists meet, connect, and share experiences. For a time, we even organized cultural events and live music nights at a local food court. These gatherings drew in communities from all over the world and gave me a window into how expats live, connect, and build their lives in Vietnam.
Running this niche, slightly “hipster” sandwich spot has been more than a business. It has been a journey of cultural discovery, both for me and our customers.