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Founded in 2018, Vun Art is a pioneering social enterprise that creates a creative, inclusive workspace for people with disabilities. By repurposing leftover silk fabric, the project also preserves traditional Vietnamese culture and promotes environmental sustainability. Since Vun Art’s inception, my company, Le Bros, and I have supported it through strategic brand development, storytelling, and project initiatives that empower the artisans and raise public awareness. Initiatives like “Portraits from Silk Scraps” and “Pieces of Hope” showcase how discarded silk and human resilience can be transformed into meaningful art—changing perceptions of disability and affirming equal dignity through labor and creativity. We celebrate Vietnamese enterprises going global with RMIT Vietnam alumni.
When we tell stories grounded in dignity, not sympathy, people listen, connect, and respond.
As a communication expert and strategist, I believe that storytelling can shift mindsets and drive inclusive change. I met Le Viet Cuong, founder of Vun Art, when he was shaping the early vision of a social enterprise empowering people with disabilities through art. Recognizing its deep cultural and social significance, I became involved from day one—helping define the brand strategy, shape its communication voice, and amplify its message to the public. Vun Art addresses two crucial issues: the limited access to dignified, meaningful employment for people with disabilities, and the need to preserve traditional Vietnamese craftsmanship through sustainable practices.
Le Bros and I supported Vun Art in building its brand identity, strengthening communications, and designing meaningful public campaigns. Projects like “Portraits from Silk Scraps” and “Pieces of Hope” brought Vun Art’s message to the media and community, showcasing the artisans’ talent and determination. Over 150 individuals and organizations supported the campaigns, helping fund a new, accessible workshop. These efforts not only raised awareness but also inspired new ways of thinking about creativity, disability, and inclusion.
One of the moments I hold dearest in my career was writing an open letter in support of the “Portraits from Silk Scraps” project. It was not a plea for charity, but a quiet invitation for the public to recognize and honor the creative labor of individuals who are too often overlooked. The letter resonated widely and sparked a meaningful wave of support. It affirmed for me a lifelong belief: when we tell stories grounded in dignity, not sympathy, people listen, connect, and respond. That moment reminded me why I’ve devoted my life to the power of authentic communication.