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Rakesh Dayal
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Ipsos is one of the largest market research and polling companies globally, operating in 90 markets and employing nearly 20,000 people. Our passionately curious research professionals, analysts, and scientists have built unique multi-specialist capabilities that provide true understanding and powerful insights into the actions, opinions, and motivations of citizens, consumers, patients, customers, or employees. Our 75 business solutions are based on primary data from our surveys, social media monitoring, and qualitative or observational techniques.
Rakesh Dayal is a prominent figure at Ipsos, currently serving as Managing Director for Ipsos in Vietnam. He is a seasoned expert in the marketing research and consulting industry with over two decades of experience across India, the Middle East, and Southeast Asia. At Ipsos, Mr. Dayal is part of the leadership team that provides clients with insights to inform their strategies, particularly when entering new markets. He is a passionate advocate for the transformative power of AI in market research, emphasizing its ability to enhance data analysis and predict consumer behavior.
Under the leadership of Rakesh Dayal, Ipsos in Vietnam has established itself as a leader in market research, known for its in-depth understanding of Vietnamese consumers. The company specializes in a wide range of research areas, including advertising, brand equity, customer loyalty, marketing, and media. Ipsos in Vietnam is particularly recognized for its innovative, AI-driven insights and digital-first approach, a transition that has solidified its position as a go-to partner for businesses seeking to navigate the complexities of the Vietnamese market.
The company is also celebrated for its positive work environment and has been certified as a "Great Place to Work®," reflecting a culture of collaboration, innovation, and employee well-being. Mr. Dayal is a lifelong learner. He holds a Bachelor of Science from Sambalpur University (1994) and a Master of Business Administration in Marketing Management from KJ Somaiya Institute of Management Studies & Research (2001). More recently, in 2023, he earned a Master of Global Trade from RMIT University Vietnam as a Hinrich Foundation Scholar.