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Choice is a Vietnamese not-for-profit company offering practical, cost-effective solutions in environmental communication, education, and sustainability consulting for both nonprofit and business sectors. Founded and led by experienced environmental changemakers, Choice builds on a legacy of over 220 impactful projects, including award-winning campaigns recognized nationally and internationally. Our team specializes in designing tailored programs that align with partners’ goals while contributing to a regenerative future where nature and people thrive together.
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Vision: A future where people respect, protect, and live in harmony with nature.
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Mission: To inspire, educate, and deliver innovative solutions that drive lasting environmental change.
Supporting brands to go green, and guiding everyday Vietnamese toward sustainable living deeply rooted in my daily life.
When I was a student at RMIT, I had an unusual business lecturer who always ended classes with stories about rising sea levels and climate change. At the time, I didn’t understand why. Years later, he became my partner from work, still telling environmental stories, but now through simple actions like encouraging proper waste disposal in Vietnam. That was my first real encounter with climate and environment concepts.
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I met a “crazy” woman - Vietnam’s first person to set foot in Antarctica and a climate hero with fire in her eyes. I applied to work with her on a climate project. I was hired, not because of experience, but because I spoke decent English and had just trekked to Fansipan. That moment changed my life. Together, we built CHANGE, an environmental NGO from scratch.
I started with a $10/month salary and worked in a run-down office. Over a decade, with the tireless support of 160+ staff members, CHANGE implemented over 220 environmental projects and creative campaigns across Vietnam, reaching over 42 million people and engaging 1.5 million participants in awareness and community-based activities. CHANGE garnered $12.9 million USD in pro bono media value, generated over 6,680 media mentions, and was supported by 300+ influencers and 75+ media partners. Its impactful work was honored with 8 domestic and international awards.
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In 2023, after over 10 years of impact, CHANGE closed. But I started again—this time with a baby on the way. I founded Choice, a not-for-profit business helping communities reduce plastic and wildlife consumption, supporting brands to go green, and guiding everyday Vietnamese toward sustainable living. The work is quieter, but deeply rooted in daily life.
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Now I’m raising two children: one from my body and one from my passion. And every time I feel tired, I look at them and continue.This journey began at RMIT, where one lecturer planted the first seed. That seed became my life’s work. And through every challenge, the RMIT spirit of innovation and impact has never left me.