Vietnam’s modern economy has many opportunities in accessing and expanding international markets, which is an important foundation for outstanding business development. However, this also creates new challenges because of the VUCA (volatility, uncertainty, complexity, ambiguity) context. To optimize opportunities, top businesses always have to update their models and embrace real values, in which two of the top priority values are: 

• Think consumer first: this is one of the strategic competitive values that not only help businesses develop sustainably and persist in modern business activities.  
• Make courageous moves: this gives businesses the ability to make decisions, take advantage of opportunities, and be proactive in responding to unprecedented risks. 

By joining this event, the participants are expected to:

• Understand the necessity of fundamental mindsets in the decision-making and strategy-planning processes to cope with challenges.
• Understand the relationship between a customer-first mindset and outstanding business results.

Agenda:

• 6:30 – 7:00: Check-in
• 7:00 – 7:10: Opening session 
• 7:10 – 7:30: Think Consumer First – GS25 Case study
• 7:30 – 7:50: Make Courageous Move – Mercedes-Benz case study
• 7:50 – 8:20: Case debating with Mercedes-Benz
• 8:20 – 8:30: Key takeaways
• 8:30 – 9:00: Networking

Event Details:

• Date: 18:30-20:30, June 21st, 2023 
• Venue: District 1, HCMC
• Registration: Register before 18th June 
• Who could attend? This event is dedicated to only alumni holding C-suite levels, General Managers, Directors, and Senior Managers. Successful registrations will be informed by email. 

GUEST SPEAKERS:

	Mr. Nhan Mai CEO, GS25 Vietnam Mr. Mai Thuy Nhan became CEO of the GS25 Vietnam chain in 2020 to level the user experience by strategically applying innovations in technology. Before that, he has many years of leading expertise in operation, management, and product strategy development at the Information Technology Department of Catglobe Vietnam, Son Kim Retail, Woolworths, and Mitssy.
	Ms. Ho Thanh Huong Expert, Frontier Leader Institute Ms. Huong is an experienced CEO at VSAL Luxury Automobile Agency. She manages and enhances performance, develops improvement measures, and implements business development strategies to achieve operational goals and Mercedes Benz Vietnam’s targets. As National Director, she drives profitability and growth within Tan Chong Group, focusing on customer expansion, quality, cost reduction, and staff development.
	Ms. Hien Pham  CEO, Co-founder at Frontier Leader Institute  Hien Pham is an experienced leader with 20 years of experience in MNCs, and NGOs such as Grand Prix, VSMART, Savills, Nexus, and AIESEC. She successfully gathered 60+ leading management experts, and 10+ strategic partners in cooperation with Frontier Leader Institute with the mission of using the most advanced technologies to make educational programs on Leadership and Organizational transformation become accessible for 10,000 enterprises and 1 million leaders in SEA.