Over 15 years of experience in public relations, marketing, corporate communication, and event management in education and FMCG (cosmetics) sectors. Extensive experience in initiation, planning, execution and management for diverse events such as corporate events including product launches, press conferences, corporate anniversary parties, meetings, conferences, and marketing programs such as road shows and grand opening events Sound knowledge in event concept and format design, audio-visual production, scriptwriting, logistics, budgeting, negotiation, client service, health & safety, risk management, quality assurance and resource management. Closely involved in brand building, marketing, communication strategy, budget setting, daily operation management, staff recruitment and coaching in the role of the unit/department leader