It all starts with the "why" That is the question I always ask myself before starting to design anything; why I do this? why it matters? and why people will believe the story we are telling? My base was multimedia design and through my time working in creative industry I strongly believe that good design needs to be human-centered. Thus, I realize that my calling is to become a good product designer to help customer solve their problems. Apart from creating good works, I love to participate in the whole product journey, getting through trials and errors in order to deliver the best experiences for users. I crave for learning new things and always looking for challenges to improve both my skills and knowledge in product design.