Nguyễn Minh Duy
Theme: Happy Living.
My artwork is centered on the word BELIEVE, as I want to convey the message that we must firmly believe that we will overcome the pandemic and the difficulties that come with it. From the word BELIEVE white, I changed the letters L, I, V, E to yellow, forming the word LIVE. Through this, I want to honor life, and show that being alive is a precious thing and worth fighting for. The yellow swoosh connecting LI and VE forms a smiley mouth, expressing joy. The swoosh was inspired by the yellow curve in Amazon’s logo.
My artwork was inspired by the event that my grandfather had to be hospitalized during the epidemic season, due to dangerous diseases. The event made me very nervous and devastated, but I was comforted and encouraged by my family and friends. From the feelings I had, I derive the messages that I use in the artwork, which are:
“Be grateful for what you possess”, as the privileges you have are what many people out there wish for.
“Be calm in urgent situations”, because calm can give reasonable and sensible solutions.
“Be optimistic about new chances”, since you may think of new ways of studying and working.
“Encourage your loved ones, friends & colleagues”, because they are also going through difficulties.
I want to show that those actions can be done to make this period less harsh, and provide strength to cope with hardships, especially the loss of human life. They are connected to the big word BELIEVE, as personally, belief is the most powerful and encouraging notion.
The yellow color is dominant to express optimism and spread positive energy. I use minimalism design style and soft forms in shapes and typography so that the artwork looks harmonious with Jamlos products.
In the first iterations, I intended to list mentioned messages in rows. That layout seemed dull and not unique. To make the artwork have layers of seeing and understanding, I set the word BELIEVE as the focal point, and it expands into the messages. That way, viewers have to think, find and explore a little bit.
Previously, I used a geometric font for the word BELIEVE and a serif font for the messages to make a strong contrast, but the messages looked too serious. So I put them all in a friendly and soft font for a playful feel. The smiley mouth swoosh helps to make the layout of the text more balanced.
After dealing with the statements, I added the chat bubbles. The biggest bubble surrounds my text, the heart of the artwork. Smaller bubbles are below, with images illustrating upset, grief, and hardship happening in the pandemic. The difference in size and contrast between the biggest bubble and the small ones means that we should try our best to prevent negativity from affecting our feeling and value of life during the pandemic or weakening our mental strength. Instead, we should direct ourselves towards positive energies.