"Over my seven years in growth management, I’ve constantly witnessed the clash between traditional business mindsets and digital transformation. Many business owners—from traditional Vietnamese tea brands to local aesthetic clinics—are accustomed to the ""old way"" of aggressively hunting for new leads. When I stepped in as CMO of DTA Solutions, my ""new way"" focused on a re-growth strategy. I had to convince them to stop pouring excessive resources into acquiring new customers and instead focus on their existing customer database. It took time to shift their mindset from just tracking gross sales to valuing the lifetime potential of a ""cross-sale,"" but finding that middle ground of respecting their legacy while modernizing their operations was a pivotal breakthrough.
The first major innovation I championed was shifting our clients' focus toward the Zalo digital ecosystem. Many traditional founders felt overwhelmed by complex tech stacks and didn't know how to use them. When I introduced Zalo Mini Apps and automated Zalo Notification Service (ZNS) as a centralized, low-barrier solution, the initial reaction was skepticism. “Why change what isn't broken?” they asked. I navigated this friction not by speaking in complex tech jargon, but by showing them tangible workflows—how we could automate customer care and drive revenue sustainably without overwhelming their staff.
The most rewarding part of this journey is seeing the relief on the faces of business operators. Through initiatives like our digital transformation workshops for the next generation of family businesses, I’ve seen young heirs become equipped with the right tools to carry their parents' legacy forward. By implementing solutions like DTA's Traffic Maintain, we remove the overwhelming learning curve, allowing them to focus on what they do best: creating value for their communities.
Looking ahead, my vision for DTA Solutions is clear: to be the trusted operational partner for Vietnamese businesses. I want to show the world that Vietnamese enterprises can achieve incredible, sustainable scale when they combine traditional business values with modern automation. I truly believe that business sustainability begins with the heart, is guided by knowledge, and is ultimately realized through the application of technology."
The first major innovation I championed was shifting our clients' focus toward the Zalo digital ecosystem. Many traditional founders felt overwhelmed by complex tech stacks and didn't know how to use them. When I introduced Zalo Mini Apps and automated Zalo Notification Service (ZNS) as a centralized, low-barrier solution, the initial reaction was skepticism. “Why change what isn't broken?” they asked. I navigated this friction not by speaking in complex tech jargon, but by showing them tangible workflows—how we could automate customer care and drive revenue sustainably without overwhelming their staff.
The most rewarding part of this journey is seeing the relief on the faces of business operators. Through initiatives like our digital transformation workshops for the next generation of family businesses, I’ve seen young heirs become equipped with the right tools to carry their parents' legacy forward. By implementing solutions like DTA's Traffic Maintain, we remove the overwhelming learning curve, allowing them to focus on what they do best: creating value for their communities.
Looking ahead, my vision for DTA Solutions is clear: to be the trusted operational partner for Vietnamese businesses. I want to show the world that Vietnamese enterprises can achieve incredible, sustainable scale when they combine traditional business values with modern automation. I truly believe that business sustainability begins with the heart, is guided by knowledge, and is ultimately realized through the application of technology."
