An Unexpected Way Forward
by
Nguyen Thi Thu Giang
An Unexpected Way Forward
by
Nguyen Thi Thu Giang
Business name
Tygico Stainless Steel YGICO
Major
Digital Marketing
Role
South Regional Manager
Graduation Year
2022
Industry
Import & Export
Campus
Hanoi
Introduction
Founded in 2004, TYGICO is a Vietnamese stainless steel importer and stockist, supplying local and FDI manufacturers across diverse industries where quality, consistency, and reliability matter - from precision machining to shipbuilding, elevators, and electronics. I currently serve as the South Regional Manager, working across different areas of the business with a focus on improving the company’s efficiency.
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Stainless steel was once a world I had never expected to enter. For a long time, I saw it simply as my parents’ work, while I had always hoped to craft a story of my own. But sometimes, the most meaningful paths begin with something completely unplanned.

Shortly after I completed my Bachelor of Digital Marketing at RMIT, the pandemic unexpectedly changed my plans. Instead of pursuing a career at an agency, I was asked to step in and help with the family business during a shortage of employees. I started with administrative work, then moved into marketing with one simple goal: to make our company better known.

But I soon realized that it was difficult to communicate the value of a product when I had not yet developed a genuine interest in or understanding of it myself. So I began learning about different material specifications and variations - and, more importantly, why those details mattered to the people who used them.

When I had the opportunity to take on sales responsibilities, I stepped into a role I had never planned for, once again. Meeting suppliers and customers allowed me to see what I had previously known only from product sheets: the materials we supplied being transformed into precision-machined components, machinery parts, elevators, ships**,** and many other products - from everyday items to high-tech applications.

Gradually, these experiences changed the way I saw the business. I was fascinated to see how a piece of material we supplied could quietly become part of something much bigger.

Being part of the second generation has also meant learning to navigate different roles: being a daughter at home, a manager at work, a colleague among employees, and a partner to customers. It has challenged me to see things from different perspectives and to find a balance between them.

I am still learning, but with each day, I see things a little more clearly. I came to realize that building my own story does not necessarily mean building something separate from what came before me. It means recognizing what I have inherited, learning from it, and finding my own place within it.

In finding my place at TYGICO, I have found a part of my own story - and my own way of contributing to what comes next.