Transforming Legacy Businesses with Next-Gen Mindsets
by
Trinh Uyen Quan
Business name
Nhựa Quân Kiệt
Major
Marketing
Role
Chief Operating Officer (COO)
Graduation Year
2023
Industry
Plastic Manufacturer
Campus
Saigon South Campus
Introduction
My business mainly serves B2B customers from various industries, including pipe manufacturers, food processors, metal packaging manufacturers, paper packaging manufacturers, and ceramic manufacturers. I serve as COO, ensuring that daily operations run smoothly and according to plan.
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I partially joined my family business very early, starting with small tasks when I was in middle school. Starting early helped me prepare and understand the nature of the work, markets, products, and human relationships better than many others in my generation. It also cultivated a learning attitude that has always guided me throughout my professional journey.

Four years ago, I worked for a SaaS company as a second job alongside my role in my parents’ business. I had the opportunity to understand how new-generation businesses operate compared with traditional ones. The core values—people, products, and vision—stood out to me the most.

Early this year, after experiencing a major family crisis, I decided to leave my second job. I now lead the businesses alongside my brother. Together, we recognize that there are many gaps and opportunities for innovation, and we continue working every day to sustain and scale the business.

I would be happy to connect with you if we share similar values, aspirations, and dreams, and explore potential future collaborations.